white stuff

White Stuff to open at Liverpool ONE

We’re excited to announce that White Stuff, the British fashion and lifestyle brand, are coming to Liverpool ONE, the first of a number of new brands anticipated to commit to the our best-in-class line-up in 2024.

Located on Peter’s Lane, the new store will create 10 new jobs in the area, feature an elevated design format, and the best of White Stuff’s womenswear and menswear, including its new Spring Collection.

The new Liverpool ONE store will form part of White Stuff’s strategy to transform the business into a multi-channel, modern lifestyle brand. White Stuff currently operates 113 shops and 36 concessions across the UK, and serves 1.3 million customers a year through its stores and website.

Breathing new life into the business, White Stuff’s design refresh over the last few years has elevated and modernised the brand, which will join leading names on Peter’s Lane, including Sweaty Betty, Space NK, The White Company and Mint Velvet.

“We are proud to announce that White Stuff is the first brand to commit to Liverpool ONE in 2024. Innovation and evolution are at the heart of our strategy, and by bringing in exciting brands like White Stuff, we will build on last year’s successes and ensure we continue to contribute positively to the city centre and wider Liverpool City region.”

Iain Finlayson, Estate Director, Liverpool ONE

“Our new store in Liverpool is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”

Jo Jenkins, CEO, White Stuff

Fancy working for White Stuff? Apply for a job here.