White Stuff Opens Flagship Store at Liverpool ONE

Liverpool ONE has announced a flurry of retail additions and activations at Liverpool ONE from leading UK fashion brands and cult online favourites, as the destination continues to be the location of choice for both established and innovative retailers.

British fashion and lifestyle brand, White Stuff, has officially launched its regional flagship store on Peter’s Lane. The new 1,800 sq ft location features an elevated design format, and the best of White Stuff’s womenswear and menswear, including its new Spring Collection. The new Liverpool ONE store forms part of White Stuff’s strategy to transform the business into a multi-channel, modern lifestyle brand. To celebrate the launch, White Stuff is donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.

“Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store.”

Iain Finlayson, Estate Director, Liverpool ONE

“Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”

Jo Jenkins, CEO, White Stuff