Liverpool Sign

The iconic Liverpool sign is located at the entrance of Liverpool ONE on Thomas Steers Way facing the Hilton Hotel and the Waterfront.

The 14.5 metre sign is visible from The Strand as both local and international visitors head into the city centre, acting as a gateway to enjoy all of the city’s great offerings.

The iconic sign was unveiled in 2022 designed by Liverpool-based Liz Harry and commissioned by Liverpool ONE and Culture Liverpool.

The sign regularly receives bold artistic make-overs from artists from across the region including graphic artist Neil Keating.

Celebrating Eurovision

During the Eurovision Song Contest in Liverpool the sign consisted of the slogan “United by Music”, with its artwork showing hearts beating together. The Liverpool Sign has been rebranded to join the Eurovision preparations.

The BBC said it “reflects the very origins of the contest”, which was originally created as a broadcasting experiment to bring Europe together.

The 2023 event was held in the UK because it is too dangerous to stage it in Ukraine, which won in 2022. Both country’s flags were used as inspiration for the colour scheme.

Liverpool Sign with Eurovision design

Football Makeover

Football icons Mark Lawrenson, former Liverpool FC player, and Graham Stuart, ex-Everton FC player, introduced the refreshed Liverpool sign in April 2024. The revamped artwork, crafted by local artist Claire Pinegar, pays homage to Liverpool’s rich football legacy.

Drawing inspiration from vintage football kits of both Liverpool FC and Everton FC, the design captures the essence of the city’s profound love for the sport. Each letter of the 14.5-meter sign is adorned with segments from iconic football jerseys, boasting vibrant colors and striking motifs that resonate with football enthusiasts in Liverpool and beyond.

Claire, who is based in Liverpool as a 2D animator, illustrator and live-action director, said: “I moved to Liverpool three years ago and I wasn’t quite prepared for the magnitude that football holds here and what it means to the city. It really is religion! I felt it would be fun for locals and tourists alike, to clock nods to their two teams when passing the Liverpool Sign.