Celebrate The 154th Open with BOSS

This July, BOSS is proud to return to Royal Birkdale as the Official Fashion Partner of The 154th Open.

To celebrate one of golf’s most iconic events, visit us in store from 6th-20th July to discover the limited-edition BOSS x The Open capsule, alongside our core range of performance-led golfwear – crafted to move with you on and off the course.

Members can enjoy exclusive in-store benefits, including golf gifts-with-purchase* and entry into a raffle to win tickets to next year’s tournament. Plus, from 15th-19th July, you can step up to the tee and put your swing to the test with our full-swing driving simulator experience in store.

We look forward to welcoming you soon.

*While stock last, full terms and conditions apply. Ask a member of staff for more details.