Under Armour x Liverpool ONE

Under Armour “brand house” coming to Liverpool ONE

We’re excited to announce the arrival of leading sports apparel brand, Under Armour, to Liverpool ONE. Under Armour Liverpool ONE is set to open later this year on South John Street and will stock the brand’s renowned performance sports apparel, footwear and accessories.

Joining the brand’s global presence, Under Armour Liverpool ONE will deliver innovative products and experiences that are designed to enhance customer performance both in sporting pursuits and day-to-day life. Founded with a single shirt in 1996, Under Armour has gone from strength to strength over its 25-year brand history, introducing numerous technological product lines and a performance-driven footwear offering.

With innovation at the core of Under Armour’s ethos, the brand’s Liverpool ONE store marks an important part in their journey, allowing them to deliver an enhanced customer experience to the destination’s visitors. Aiming to inspire unexpected yet essential performance solutions, the brand seeks to provide consumers with an undeniable athletic advantage whilst transforming their shopping experience.

“We are delighted to welcome leading sports apparel brand Under Armour. At Liverpool ONE we are continually evolving our line-up for locals and visitors, delivering an increasing number of firsts amongst retailers and operators, as well holistic experience-led offerings. We are confident that Under Armour will flourish at Liverpool ONE in this next exciting step in their brand journey.”

Donna Howitt, Place Strategy Director at Liverpool ONE