two luxury watches against a dark background

Tag team: DMR to open new luxury Tag Heuer boutique

Award-winning British luxury jewellery retailer, David M Robinson, is launching its third store at Liverpool ONE and a new city debut with a new boutique in partnership with Swiss watch brand, TAG Heuer. It’ll mark LVMH’s first dedicated partnership in the city.

Opening in October, the Liverpool ONE TAG Heuer store will join DMR’s OMEGA boutique as well as its recently upsized and refurbished jewellery and Rolex flagship on South John Street. Set to be the largest of its kind in the country, it will feature a private luxury lounge and bar, as well as a traditional boutique space. This latest commitment made by the British luxury jewellery retailer follows its continual stellar performance at Liverpool ONE, where DMR has operated since its launch in 2008.

“We are delighted to be opening our third luxury showroom concept in Liverpool, the very city where our brand journey began. We have enjoyed a long-standing relationship with both TAG Heuer, one of Switzerland’s most exciting brands, and Liverpool ONE, where we have operated for 15 years, and so to further evolve our relationship with both, is very rewarding.

“Liverpool ONE and its blend of diverse retailers is the perfect destination for this city debut, and we look forward to welcoming customers from around the UK and beyond to this dynamic city. The October launch will follow the London opening of our Peninsular hotel showroom in September, making it a busy but exciting summer at DMR.”

John Robinson, Managing Director at DMR

The opening of the TAG Heuer boutique marks a milestone moment for both DMR and Liverpool ONE, as we welcome a new store debut to the city. As one of our original tenants from 15 years ago, it has been a delight working alongside David M Robinson and playing a role in the success story of the brand. Its impressive growth, especially over recent years, is a huge testament to the family-owned business, as well as the relationships Liverpool ONE always seeks to cultivate, and we’re excited to continue this journey with DMR as they undertake their latest concept.