The boutique showcases the brand’s most iconic collections, including the racing-inspired Carrera, the bold and distinctive Monaco, the high-performance Formula 1, and the versatile Aquaracer, alongside TAG Heuer’s innovative Connected range that blends tradition with modern technology.

Guided by the motto “DESIGNED TO WIN,” the TAG Heuer Liverpool Boutique offers a refined and immersive experience, where heritage, innovation and performance come together for those who strive to go further and achieve more.

TAG Heuer’s Liverpool Boutique is open now for clients to pop by and meet the team, or arrange an appointment via email tagheuer.liverpool@dmr.co.uk.