Fred Perry was the son of Stockport cotton spinner, who went on to become world table tennis champion at 19, before switching to lawn tennis and winning Wimbledon three times with a killer forehand. HE played the Middle England establishment from the inside before leaping across the pond and working the Hollywood Circuit. Fred Perry has been at the heart of British youth culture for over 60 years. The first collection, launched in 1952 by tennis legend of the same name, included the much loved cotton pique shirt complete with a Laurel Wreath logo. First adopted by the fledgling Mod movement in the 1950s and embraced for decades since, the shirt continues to play an important role in British music and subcultures. Fred Perry Liverpool shop, houses a selection of Authentic Men’s, Women’s and Kid’s Collections plus footwear and accessory styles. Special collaboration collections with Miles Kane and the Amy Winehouse Foundation can also be found alongside seasonal stories.