On Launches The Monster Den at Liverpool ONE

On launches first pop-up at Liverpool ONE

Grosvenor has announced that Swiss sportswear brand, On, has launched its first-ever pop-up outside of London at Liverpool ONE.

Until 4 June, ‘The Monster Den’, located in a 4,000 sq ft space on Lower South John Street, will spotlight community, connection, and the joy of running, through both its offering of the latest On gear and via an extensive programme of events.

Directly responding to consumer demand from On’s substantial Liverpool fanbase, the Liverpool ONE pop-up is designed with the brand’s enthusiasts in mind. The space has been created for the community to come together to discover, shop and engage with the brand. Collaborating with local running clubs and groups including 2-Step Collective, Dockside Runners and Laces Out Studio, On will run a series of events in the pop-up space, including group runs, yoga, movement classes, coffee clubs, and live DJ performances featuring talent from local music station, Svara Radio.

‘The Monster Den’ takes its name from On’s Cloudmonster shoe, with the pop-up spotlighting the innovatively designed product that aims to deliver maximum comfort and style, without sacrificing performance. The Liverpool ONE space allows customers to learn about On’s cutting-edge technology, and try on exclusive performance running shoes such as the Cloudsurfer, the Cloudgo, the Cloudrunner and the Cloudstratus, as well as a selection of SS23 apparel.