Hollister Co., the global teen retailer, has officially opened at Liverpool ONE featuring an updated store design concept. The store opening sits alongside sister brand Gilly Hicks, giving the brand its first dedicated storefront in the city.
Located on Liverpool ONE’s South John Street, the opening is one of the first new prototype stores in Europe, bringing the Abercrombie & Fitch Co. brands under the same roof for the first time in the city. Reflecting an updated brand positioning, the 7,300 sq ft store is tailored to Hollister and Gilly Hicks’ teenager consumers, providing a seamless experience with a central click-and-collect area in addition to offering order-in-store and same-day delivery.
The new store showcases both Hollister and Gilly Hicks’ full range of apparel for men and women, alongside Gilly Hicks revered activewear and loungewear. The new Hollister store design features a brighter and more open format, making it enjoyable for customers to shop the latest products.
“Red Run is an extremely exciting brand, one which has gathered huge momentum, very quickly and clearly resonates with the Liverpool ONE visitor. To contribute to their evolution and play a part in their next big step within physical retail is an enticing prospect for us and we know the brand will be a huge success at Liverpool ONE”
Iain Finlayson, Estate Director, Liverpool ONE
“We are committed to reaching our Hollister and Gilly Hicks customers globally, and Liverpool ONE is the perfect strategic location for us to engage with both current and new shoppers. The Hollister brand is well established among the destination’s visitors, so we are delighted to introduce them to our new store concept and offer a more distinct Gilly Hicks brand experience within the space.”
Jonathan Steinitz, Managing Director EMEA