Liverpool Sign with Eurovision design

Eurovision 2023: Liverpool Sign rebranded and slogan revealed

This year’s Eurovision Song Contest in Liverpool will have the slogan “United by Music”, with its artwork showing hearts beating together. The Liverpool Sign has been rebranded to join the Eurovision preparations.

The BBC said it “reflects the very origins of the contest”, which was originally created as a broadcasting experiment to bring Europe together.

This year’s event will be held in the UK because it is too dangerous to stage it in Ukraine, which won in 2022. Both country’s flags have been used as inspiration for the colour scheme.