Swatch has unveiled the WHAT IF…JELLY? Collection, the latest addition to its imaginative WHAT IF? series, which reimagines a world where the brand’s first watch was designed as a square rather than a circle.

The new collection features five playful timepieces that combine transparent cases with colour-saturated dials and matching translucent straps. Each watch showcases the signature 33 mm x 33 mm square dial and is crafted using biosourced materials, bringing a fresh and more sustainable twist to the distinctive design.

Designed to stand out, the watches feature bold contrasting hands that add extra energy to the vibrant colour palette. A standout black model also pays homage to the iconic JELLY FISH watch from the 1980s with a nostalgic colour combination inspired by the cult classic

Browse the new WHAT IF collection in-store now.