From Friday 6 to Sunday 8 March, Boux Avenue will donate 10% of sales from the Softest Ever Collection to CoppaFeel! and The Eve Appeal, supporting women’s health from top to bottom.

The Softest Ever Collection features ultra-comfortable, second-skin styles in sizes 6–18 and XS–L, with selected bras up to a G cup, priced from £14–£35.

Shop in-store on South John Street and support a great cause this International Women’s Day.

Customers can also donate at the till all year round.