Gravity Active Entertainment (“Gravity”), the UK’s fast-growing leisure and entertainment company and Grosvenor, announce plans for a 100,000 sq ft active leisure experience at Liverpool ONE.
Representing a £10 million investment and set to open in Q4 of this year, the new Liverpool ONE venue will span the two upper floors of the former Debenhams. An evolution of Gravity Southside, Wandsworth, Liverpool ONE will be the first venue to feature an outside rooftop space that will be integrated into the overall experience.
The venue will also house a unique e-karting experience, bowling, urban golf and modern F&B offering with a bar concept and live entertainment. Gravity is building on the increased interest in innovative leisure experiences, with Liverpool ONE being the company’s flagship in its portfolio of 18 venues across the UK, with further openings on the horizon.
Michael Harrison, co-Founder and Chief Growth Officer at Gravity, commented: “This is our biggest investment yet and we are delighted to be collaborating with Grosvenor, at a destination that has continued to perform positively despite the recent market challenges. As a business, we are getting stronger all the time and we have no doubt that we will control one million square feet of the high street within the next two years.
“Gravity is at the forefront of the trend for more leisure led hospitality experiences, and has become a household name. We are particularly excited about Liverpool ONE, as it is our debut in the heart of a city centre. As a company committed to pushing the boundaries of leisure and active entertainment, we can’t wait to integrate other traditional experiences with technology, as we have done with our e-karting experience and AR bowling.”
Alison Clegg, Managing Director, Asset Management, Grosvenor, added: “We are delighted to welcome Gravity to Liverpool ONE, and to be the partner and destination of choice for such a landmark moment in the company’s expansion. This signing reinforces Liverpool ONE’s credentials as the UK’s leading retail and entertainment destination. It also makes great sense to be bringing such an exciting concept to Liverpool; as the UK’s most sociable city, it is the perfect home for Gravity.”
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