In 1966, the Van Doren Rubber Company opened up for business in Anaheim, CA. While Vans was stitching together its first soles, kids all around Southern California were discovering the crazy things you could do on surf and skateboards. Vans sticky waffle grip was a perfect fit for skateboarding and, in time, skaters literally exported Vans shoes around the world on their boards. Over the past 40 years, Vans has evolved beyond just surf and skate sensibilities to draw influence from a Southern California culture that is as diverse as it is progressive. Incorporating elements from fashion, art and music with roots deep in board heritage, Vans offers a full range of classic footwear and timeless apparel, breathing new life into those long time favourites each season.