Introducing: Topshop’s Bridesmaid Collection
It would be an understatement to say we’re excited as we make our way through Key’s Court to Topshop, more specifically, towards their Personal Shopping section. We have an appointment to view their new Bridesmaid Collection, which launched on 13 April, and we already know it’s going to be a refreshing take on the typical dress.
Topshop’s Personal Shopping is rather appropriately located on the top floor. We say this because this gem is basically a shopper’s heaven, full of fabulous finds specially picked out by Emily Bull, Topshop’s chief Personal Shopper. As we greet Emily, she’s just as excited as we are about the Collection. Finding the right bridesmaid’s dresses can be ridiculously hard, but as we take a seat on the dressing room’s glamorous, cream couch, Emily explains how Personal Shopping appointments take the stress out of the process. “First off, our Personal Shopping service is completely complimentary”, she clarifies. “All you have to do is book an appointment and give an idea of what you’re looking for and we’ll get everything ready for you – clothes, shoes and accessories!” Based on what you need, you’re then given a timeslot. Customers are treated to refreshments and you can bring along whoever you want to make you feel even more at ease – mums, dads, friends, and of course bridesmaids – all are welcome! It definitely makes the whole selection process a lot easier and the fact that its free makes it even better.
Personal Shopper, Emily, and the Personal Shopping dressing room! || A selection of the Bridesmaid dresses available at Topshop now
After filling us in on the service, it’s finally time to see the much-anticipated Bridesmaid Collection. Emily leads us over to the rail of dresses and immediately we’re in love. The whole collection differs in length and style but is all tied together with a vintage feel. There’s frills and silks, prints and ruffles. You can see every dress has been designed to suit every shape and style, but even better, they’ve been created with versatility in mind. Occasion wear can often only be worn once which can make you rather reluctant to hand over big bucks when buying some. Thankfully, Topshop’s new Bridesmaid Collection eliminates this trend – you can easily pair any one of the dresses with a leather jacket and converse for a casual, evening look. Taking in the dresses it’s hard to pick a favourite, so we ask Emily for hers. “My favourite is probably the Soft Ruffle Cold Shoulder Maxi Dress – it’s just gorgeous!” she beams. We have to agree, it’s effortlessly elegant. With prices ranging from £85-£245, the Collection is affordable too!
Five of the twenty five bridesmaid dresses available: Angel Sleeve Ruffle Maxi Dress, £125 || Asymmetric Hem Slip Dress, £85 || Printed Asymmetric Hem Slip Dress, £95 || Satin Lace Maxi Dress, £95 || Bandeau Lace Peplum Dress, £ 115
Emily’s favourite dress: Soft Ruffle Cold Shoulder Maxi Dress, £125
The versatility, style and price of Topshop’s Bridesmaid Collection make it a winner in our books. Plus, we can’t rate Topshop’s personal shopping service enough! Check out the beautiful Bridesmaid Collection for yourself in-store at Topshop Liverpool ONE now.
Interested in booking a Personal Shopping appointment? Go to topshop.com/personalshopping or call 0344 243 554. Alternatively, you can also book through Instagram! Head to Emily’s Insta page: emilyjbull