Swatch, launched in 1983 by Nicolas G. Hayek. It is a leading Swiss watch maker and one of the world’s most popular watch brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit! Today Swatch continues to innovate and surprise with new models, collections and special editions including the flick and flak swiss watches that have been made for kids. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, freestyle motocross and mountain bike dirt jump. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines. Visit the Swatch shop, Liverpool ONE on Upper South John Street today for the latest products or to simply update your watch strap from the choices available. Let their expert staff help you choose a watch that complements your style.